PPC Budget Optimizer Budget Engine

Tier-based budget allocation engine with AI-powered weekly reviews

Client

Google Ads Account

Tier Ladder

Define your tier structure. Rank 1 = highest priority. Supports any naming scheme.

Rank	Label	Group	ZIPs	Status
No tiers configured. Add tiers below.

Budget Configuration

Set total daily budget, brand allocation, and phase for this account.

Total Daily Budget ($)

Combined daily spend target across all NonBrand + Brand campaigns.

Min Campaign Daily ($)

Fragmentation guardrail. Campaigns below this are paused.

Brand Budget

Brand Budget Rule

Brand Budget Value

Percentage (e.g. 10 = 10% of daily budget).

Phase Selection

Phase 1: Stabilize economics. Active tiers: ranks 1-2. Shares: 80% rank 1, 20% rank 2. All lower tiers paused.

Service Weights

Allocate budget within each tier by service category.

Pest Plans %

One-off General Pests %

Termite %

Rodent %

Total: 100%

Budget Allocation

Calculated budget distribution based on your tier config, phase, and service weights.

Total Daily

$0.00

Brand

$0.00

NonBrand

$0.00

Active Campaigns

Paused (guardrail)

Campaign	Tier	Service	Share	Daily Budget	Status	Reason
Click "Recalculate" to generate allocations.

Weekly Tier Scorecard

Performance by tier for the selected week. Used for budget movement decisions.

Week of:

Tier	Spend	Leads	QL2+	Booked	DQ	CPL	Cost/QL2	QL2 Rate	DQ Rate	Recommendation
Select a client and week to view scorecard data.

Weekly AI Analysis

Run AI analysis on PPC data to generate actionable instructions for your team as Asana tasks.

Analysis Scope

Data Range

No analysis activity yet

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AI & Asana Settings

Admin

AI Model

Model Timeout (seconds)

Reasoning Effort

Weekly Budget Step %

How much to increase/decrease winning/losing tiers each week.

Asana Integration

Create Asana Tasks

Enable Asana

Create tasks from AI recommendations.

Workspace GID

Project GID

Assignee GID

Webhook URL

Railway/Supabase webhook endpoint for the budget optimizer workflow.

Assignee Name

ZIP Movement Log

History of ZIP code promotions and demotions between tiers.

Date	ZIP	From	To	Reason
Select a client to view ZIP movement history.